An excellent text
3/1/2002
i have been teaching Business Research to MBA classes for 5 years. I have gone through many text books and tried out several as recommended reading for my classes. None come even close to the readability and sheer ease of use of this book by Professor Zikmund. It is well organised, and gives comprehensive coverage to all aspects of research without getting bogged down in theory. The examples, end of chapter questions and cases are interesting and serve as excellent discussion points in class. I am happy to see a new edition is available and hope that it will contain some more up to date examples.
A must have for those conducting surveys!
1/8/2005I've been doing online surveys and consulting for years and have found Vista surveys to be the best by far. This book really helps to enusure that I ask the right questions for my Fortune 500 clients! Highly recommend indeed!
He can't even get his facts straight
9/20/2005
Case Study #2 involves [...] aka Harvard Coop.
Students who become "members" of the coop own the place..
how is the Coop supposed to then make a profit?
Yet para2 line6 asks exactly this!
What kind of escapeees-from-business-reality do we
have out there writing our business textbooks?
Didn't receive the book
9/30/2005I ordered three books and this is the only one I didn't receive. At first I thought the hurricane might have slowed the process up but I never did get it. I had to drop my class.
I'v been here!
6/15/2006Excellent work! Can't wait to read it between lines from cover to cover.
Even though I walk through the valley of the shadow of death, I fear no evil, for You are with me.
Psalm 23:1-6